Of all the things to spend your money Why Video?

Video meets the laws of sales and marketing like no other medium.

  1. First law of sales: People buy from those they know and trust.
  2. Second law of sales: Informed customer is a happy customer.
  3. Third law of sales: Happy customers spend more money.

Today I am going to talk about the 1st law of sales and how video satisfies this law.

Video instantly engages the audience to your message. Through video the audience can develop a relationship with you unlike print or photos.

Customers will feel that they know you even without meeting you.  They can see and trust you.

Through video they see that you are a real person, with real experience and personality.

And unless you are a complete jerk, they will like you and trust you and most importantly buy from you.

Over the next several days I will be posting more information about how you can harness the power of video to increase customer acquisition, conversion, and retention.

Category : Sales Videos